Digital River to Exhibit at ad:tech New York 2009 Conference and Exhibition

Exhibit to feature the DirectTrack affiliate marketing and tracking solution

MINNEAPOLIS, October 30, 2009 — Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that its business unit Direct Response Technologies will exhibit in booth #1507 at ad:tech New York 2009. The booth will feature the DirectTrack® affiliate management platform. The event takes place Nov. 4–6, 2009, at the Javits Convention Center in New York, New York.

Experts from Direct Response Technologies will be on hand to showcase DirectTrack’s recently released version 8.0, which includes enhanced lead management and new mobile (SMS) ad delivery functionality. Online marketers, including ad networks, agencies and merchants, can use DirectTrack to build, manage and grow their affiliate marketing initiatives.

ad:tech New York is an exhibition and conference dedicated to interactive advertising and marketing technologies, such as Internet marketing, search–engine marketing, email marketing, mobile marketing and e–commerce. More information about ad:tech New York is available at http://www.ad-tech.com/ny/.

About Digital River, Inc.
Digital River, Inc., a leading provider of global e–commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi–channel e–commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company´s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi–lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call +1 952–253–1234.

Digital River is a registered trademark of Digital River, Inc. All other trademarks and registered trademarks are trademarks of their respective owners.