Direct Response Technologies

Director of Product Management

Direct Response Technologies is seeking a talented, driven and experienced candidate to fill our Director of Product Management position. In addition to having strong business acumen, this candidate should have a passion for translating customer problems into product requirements that are practical and user–centric. You will lead a team whose focus is on product areas (Social, SEM, SEO, Affiliate) for many market segments (single/ multi–location businesses). Your main goal is building an online marketing suite of products and services geared towards helping organizations acquire and retain business while investing a minimum amount of money and time.

Essential Functions:

  • Iteratively work with senior management, sales, marketing and sales operations to define DRTs product vision based on client feedback and other functional needs and requirements
  • Define and drive the business case, go–to–market strategy, planning, execution, and follow up for new product offerings and features
  • Manage the complete planning and execution of the product roadmap and product releases
  • Gather feedback on recent launches and new opportunities from clients
  • Manage the product development process in a fast–paced, evolving environment
  • Create and manage the training of sales, client services, and technical support (as well marketing) prior to new product launches
  • Support marketing through the development of relevant content, technical data and value propositions/key benefits necessary for marketing collateral and other repurposing Keep aware of Internet, market, and technology trends–while assessing opportunities, threats, and competitors
  • Act as a spokesperson for Direct Response on client and prospect webcasts and public speaking engagements
  • Perform product demonstrations and product presentations in front of clients
  • Build pricing and profitability models
  • Manage, coach and mentor your team on a daily basis
  • Develop product marketing specifications and business plans to initiate design activities, and maintain during development cycle
  • Represent your product area with execs, leadership team stakeholders, and other cross–functional teams

Key Target Qualifications:

  • 4+ years of Product Management experience, with a proven track record of successful championing of enterprise software products
  • 2+ years of experience within the online software industry
  • Significant experience working with usability and user interface designers and front–end developers
  • Strong process management, business process re–engineering, and analytical skills
  • Ability to work in a fast–paced multi-task environment with varying deadlines
  • High energy and intelligent with a positive “can–do” attitude
  • Team player that interfaces well at all levels of an organization
  • Ability to view issues from a broad strategic perspective, yet prioritize delivery to meet tactical goals
  • Good understanding of eCommerce, Affiliate Marketing, SEM, Social Media and complex marketing processes
  • Excellent writing, verbal, organizational, people, management and communication skills

How to Apply:

For immediate consideration, please apply by submitting a cover letter, resume, and salary requirements to:hr@directresponse.com. Please note “Director of Product Management” in the e–mail subject line. No phone calls please. EOE.