DirectTrack AT A GLANCE

• Clients in 30 countries, translated into over eight languages
• Independently audited and certified tracking platform utilizing advanced “hybrid” tracking methodology
• Out–of–the–box features allow you to launch a private-labeled “global” affiliate network in as little as 24 hours
• Reach 350+ networks and 500,000+ affiliates with exclusive ad–share and campaign distribution marketplace
• Translate and localize interfaces into any language or currency
• Private label and customize around your unique brand and online goals
• Next generation APIs for seamless integration with existing workflow

About DirectTrack

Found in over 30 countries and translated into eight languages, DirectTrack is one of the most powerful, accurate and feature–rich web–based affiliate marketing and tracking solutions on the planet. Engineered to power the global affiliate marketplace, DirectTrack delivers cutting–edge functionality not found in other competitive offerings—from best of breed scalability, mobile ad serving and next generation APIs to its exclusive ad-sharing portal, integrated PPC functionality and certified–accurate hybrid tracking methodology.

Easily private labeled, custom configured and scaled around a diverse range of business models and verticals, DirectTrack´s unprecedented “out–of–the–box” feature set allows organizations to launch a custom–branded “global” affiliate network in as little as 24 hours.

DirectTrack powers more tier-one affiliate programs and online ad networks than any other solution on the market, and is considered to be the industry “gold” standard.

DirectTrack FEATURES

CrossPublication™ Ad–Sharing and Campaign Distribution Marketplace
Exponentially expand your campaign reach and lead volume on–the–fly with our patent–pending syndication portal—exclusive to DirectTrack clients. Expose your campaign in real time to more than 350 participating networks and over 500,000 affiliates.

Certified Accurate “Hybrid”Tracking
At the core of DirectTrack lies the industry´s most accurate, sophisticated and only independently audited and certified tracking layer. As the only affiliate marketing and tracking platform in the world to feature a dual “hybrid” tracking methodology—DirectTrack successfully bridges the “cookie–based” discrepancy gap by enabling affiliates to take credit and get paid for unaccounted leads and sales. DirectTrack also features Host and Post lead tracking as well as API Post tracking.

Superior Architecture and Scalability
All facets of our platform including the core software, database, servers, and network hardware are continuously and meticulously analyzed and optimized to improve throughput, capacity, stability, and availability. DirectTrack can currently scale to handle ten times the traffic from our largest client on their highest volume day. DirectTrack utilizes state–of–the–art datacenter, disaster recovery and server technologies—including highly trained 24/7 security personnel and monitoring.

Private Label Customization
Leverage the powerful features and functionality found within DirectTrack—while maintaining your branded look, feel and exclusivity. DirectTrack can be customized, configured, polished, rearranged, reordered and repurposed around your specific brand, business model, workflow and online strategy.

Open Architecture – Next Generation APIs
With our new open API architecture, you´ll be able to seamlessly integrate, automate and transfer DirectTrack functionality and data in real time from one application to another from within your organization´s existing workflow.

Affiliate Management Tools
DirectTrack´s comprehensive suite of affiliate management tools will help you evaluate, manage and nurture your affiliate relationships for maximum ROI and campaign performance. Custom design and private label your network around your unique business, brand and workflow—from affiliate interface personalization/translation and group segmentation, to variable payout types, automated notifications and more.

Advanced Fraud Protection
DirectTrack incorporates state–of–the art management and reporting tools and safeguards designed to help you easily identify and combat the costly problem of fraud.

Fully Customizable and Translatable Interfaces
DirectTrack´s highly customizable architecture allows you to seamlessly translate affiliate and advertiser interface content into any language or currency.

Flexible Currency Management
DirectTrack´s robust currency management functionality gives you the ability to track various currencies across different campaigns—providing you with a more accurate picture of the true value of any given offer or campaign.

Real–time Ad Hoc Graphical Reporting
Accessible from a single, user–friendly page, DirectTrack makes it easy to consolidate all of your critical data, build exactly the reports you want based on specific user–defined criteria, then display them in an intuitive, visually compelling graphical manner.

Mobile Ad Delivery (SMS) and Affiliate Interface Solutions
From mobile campaign management and analytics to messaging, stats and ad delivery, we have the tools and expertise you´ll need to build, deploy, manage, track and optimize your mobile advertising and messaging campaigns via our powerful and intuitive campaign management interface.

Enhanced Lead Management
Capture, verify, augment, score and monetize high–quality campaign leads in real time via a variety of flexible delivery methods—including post, batch and API. Sell or auction leads to multiple buyers in real time using DirectTrack´s ping trees functionality.

Dynamic Ad Serving with AdPools Functionality
Hosted with our content distribution partner Akamai, DirectTrack´s dynamic ad serving with AdPools functionality was built to maximize your return on impression and revenue potential. Optimize your ad serving functionality by geographical and keyword targeting, date and time, and campaign grouping. Use AdPools to most frequently display your highest performing/converting creatives while ultimately eliminating under performers.

Integrated PPC Management
Integrated PPC management allows you to manage more aspects of your digital marketing initiatives and campaigns from a single application and single partner—further streamlining your organization´s workflow.

Advertiser Management
Create accounts which allow advertisers to add campaigns and creatives through a customizable, self–serving advertiser interface.

Financial Management and Accounting
DirectTrack includes a wealth of financial management and accounting tools designed to help you configure, report, analyze and export all the financial aspects of your affiliate program—from affiliate payment frequency and W9 form processing to the export of financial data into your preferred accounting software system.

Integrated Suppression List Management
Providing accurate and reliable suppression lists are key to maintaining optimal delivery rates while ensuring CAN–SPAM email compliance. Using one of our available suppression list options: DNEList or UnsubCentral, receive the most current suppression lists possible while meeting current FTC guidelines.

Co–Registration Path Creation and Management
Create and manage your co–registration campaigns and lead distribution with our co–registration path creation and management functionality. Serve and track individual co–reg programs or paths—while funneling validated leads directly into your DirectTrack account, or to other third parties.

Automated Email Report Delivery
Access your critical campaign or publisher reports without having to log into your account, with our automated email report delivery module.

Multi–Level SubID Tracking and Reporting
DirectTrack´s multi–level subID tracking and reporting functionality is especially useful for PPC affiliates looking to track effectiveness down to the engine, campaign, adgroup and keyword levels.

Affiliate Self-Placed Third Party Pixel Integration
DirectTrack makes it easy to work with affiliates that have their own tracking solution. This functionality allows “third party pixels” to be uploaded and managed directly from the affiliate´s interface without any DirectTrack account involvement.

Premium Partner Integration
Extract affiliate commission, reporting and other key financial data directly out of DirectTrack and into QuickBooks for seamless payment and management integration. As a separate offering, DirectTrack´s TARGUSinfo premium partner integration offloads some of the manual, labor–intensive guesswork out of the affiliate approval process by providing objective, automated third–party fraud scoring to affiliate applicants.

Geo–Targeting and International Traffic Management
Maximize the earning potential of all your inbound traffic with our international traffic management functionality.

Catalog/Datafeed Management
DirectTrack´s catalog/datafeed management functionality ensures that all of your affiliates will have easy access to your most current catalog of products. Easily make batch changes for multiple products at once.

Product–Specific Tracking
Assign affiliate commissions on a per product or product category basis.

Multiple Linking Options – DirectLink
Perfect for brand marketers, DirectTrack´s DirectLink functionality increases SEO credits and your natural ranking by allowing your affiliates to link directly to your offer site rather than using redirects for tracking.

Custom URLs
Increase email deliverability while protecting against spam complaints with our custom URL functionality. Easily set up an affiliate tracking link that will initially redirect to a configured domain of your choosing—then reroute to the normal tracking URL.

Multiple Domains and IPs
Maintain brand anonymity and exclusivity by eliminating any platform reference in any of the tracking scripts, interface URLs and creatives.

Revolutionary DirectTrack 8.0
Almost two years in the making, see where we´re going with DirectTrack. Click here for more information.